Online store website optimization.
New ecommerce SEO offer for 2024

When should you choose our online store SEO service?

Are you considering investing in online store SEO? In the long term, it's one of the most cost-effective methods of promoting a store online. Through SEO, not only will you build your e-commerce business's popularity, but most importantly, you'll increase sales.

Do you have doubts? Choose store SEO with the Widoczni agency if:

1. You have an online store but no sales
2. You want to grow your store and brand effectively
3. Your store gets visits, but they don't end with a transaction
4. You want to reach new customers and retain existing ones
5. You're looking for effective and profitable business promotion methods
6. You want to increase the value of your sales

Online store SEO is a long-term tactic. It gradually allows you to achieve all business goals — from building visibility and reaching the right audience to optimization and acquiring new sales. Give your store a chance to grow with SEO at the Widoczni agency. Ask an advisor for details.

Conversion Optimization at the Price of Online Store SEO!

All with one goal in mind — to increase the profit of your store from SEO campaigns.

Looking for an effective SEO agency for your online store? Take a look at the stories of cooperation and interviews with our clients. You can also familiarize yourself with the hundreds of reviews from our clients. The voice of our clients is the best confirmation of our effectiveness and quality of service. Want to know more? Contact our advisor.

The process of positioning an online store is multi-stage and requires time, knowledge, and the commitment of a whole team of specialists.

Unlike small websites consisting of a few subpages, the positioning service for an online store is much more complex, and only a comprehensive implementation of SEO for e-commerce yields the expected results. The key is choosing appropriate strategies for positioning an online store.

See how the positioning of an online store proceeds according to our methods.

1. Analysis and Strategy for Store Positioning
2. Searching for Keywords to Target
3. Optimization of an Online Store
4. Content Marketing in E-commerce
5. Building a Brand in E-commerce
6. Conversion Optimization and Functionality in an Online Store
7. Testing, Optimization, and Analytics of an Online Store

How long does it take to position an online store?

We analyzed dozens of customer sites to find out:

• how long does ecommerce SEO for online stores take
• how long does it take for e-commerce website SEO

We have selected the 3 most common variants of sites - from a small store to a local site - to determine from our experience how long it takes to see the results of ecommerce SEO.

How much does it cost to position a store?

We offer online store SEO services tailored to your needs and capabilities

The price of SEO of an online store is determined individually based on factors such as:

• current position and visibility of the store on Google
• specifics of your industry + SEO strategy by your competitors
• the technical conditions of the software used (the degree of adaptability in terms of online SEO)
• the number of categories and assortment items (sub-pages in your online store)

After the initial analysis, we can develop the most effective advertising and promotion strategy that will also be adapted to your capabilities. With this approach, we realize effective online store optimization, which is available to everyone - from small stores to large e-commerce platforms.

We know how to position an online store effectively.

See how we do it.

Online store positioning on Google (ecommerce SEO) is a comprehensive online marketing service that aims to increase sales in your store by:

• acquiring valuable user traffic from search engines to your store
• conversion optimization, i.e. generating as many sales as possible in your store from already existing traffic.

Online store optimization turns a user into a customer. Thus, SEO activities for an online store include, among other things, the selection of keywords for positioning and effective optimization of content, as well as work on the structure of the store and its functionality.

What does the process of positioning a store look like at the Widoczni agency

Positioning an online store is a complex and multi-stage process. Each stage of ecommerce SEO allows us to refine other aspects of the online store, from technical optimization to building sales and image.

We effectively implement all steps of the store positioning process:

• analysis and development of an ecommerce positioning strategy
• SEO audit of the online store
• selection of keywords for broad positioning - linguistic profiling
• technical optimization of the store for positioning
• content marketing - i.e. development and SEO optimization of content
• brand building and boosting popularity
• optimization of conversion and functionality of the store
• measurement, testing, and re-optimization

Increase sales with the SEO of the store with the Widoczni agency

Improving the position of an online store in Google is quite a challenge. Our experts know how to do it. In the case of online store SEO, we pay special attention to ensure that the website is properly optimized for users' needs and thus encourages them to make a purchase. The main purpose of advertising an online store is to generate sales, so it is not enough to acquire a lot of traffic, you need to know how to use it.

When we undertake online store advertising, we check whether the sites are functional and whether making a purchase is easy. Among other things, we take into account such elements of the store as:

• shopping path
• division into categories
• menu structure on the home page
• easy access to contact
• possibility of conducting ecommerce analysis

As a result of the above activities, the client receives a number of recommendations for ecommerce SEO optimization, the implementation of which can significantly affect the conversion rate on the site.

We reliably measure the effectiveness of online store SEO

The main goal of SEO for ecommerce stores, i.e. advertising an online store, is to increase sales. In order to analyze the effects of ongoing activities, it is necessary to install the ecommerce module in Google Analytics. This makes SEO work for the store fully measurable - we analyze, among other things:

• number and value of transactions and revenue from individual products
• average order value
• number of completed transactions
• unique purchases
• e-commerce conversion rate

With the module, you can also track sales effectiveness based on specific products. The advantage is the ability to study the source of purchases - how many customers visit the store from Google positioning, Adwords, after typing the store address in the search engine or from other channels.

We create effective content for online store SEO

Content marketing for ecommerce - effective development of online store content

Working on effective SEO optimization and positioning of an online store in Google also involves content marketing services. Rich on-page content increases the value of your site in Google's estimation and thus is an integral part of online store SEO. In order to improve your store's position in Google, we will recommend expanding your site's content into guide and expert texts that are also useful to your customers. We will also take a look at product descriptions and product groups - whether they are rich, readable, and contain all relevant information for buyers.

Online stores often derive product descriptions from manufacturers, resulting in duplication of content between subpages and between multiple stores with the same product range. An important element of SEO for online stores is the expansion of content into unique and valuable product and category descriptions. Rich content supports the effective promotion of online stores.

You need content in your online store to effectively position your store in Google, communicate with customers, and build sales. We have a solution for that. Our dedicated team of copywriters has years of experience in improving the position of your store page with effective content.

Texts for online stores play a complex role, so it is a mistake to neglect this sphere. Content marketing is no longer an activity for a few but a must-have tactic for every online store owner. How to create effective content for an online store in terms of ecommerce SEO?

Content marketing vs. store positioning

The importance of content marketing in the online store SEO process makes it difficult to build visibility for the store in Google without content that is also valuable to potential customers. Technical optimization and link building are not enough to see the effects and benefits of positioning. Positioning is also about taking care of content from product descriptions to high-quality expert blog texts.

What should you pay attention to so that the content in your online store actually generates high rankings in Google and results in increased visibility? Certainly keyword selection and the creation of valuable, unique content matters.

Keywords in online store SEO

SEO Content for ecommerce should be enriched with keywords. At the same time, the use of keywords should not reduce the quality of the text or be done at the expense of its meaning. Keywords are just a natural part of SEO content that is consistent with the chosen theme of your store. Gone are the typical SEO texts for online stores, which consisted of meaningless sentences with unchanged phrases for SEO. Today, the focus is on naturalness, correctness, and value for the customer of your store. So, how do you take care of improving your store's position in Google?

In the case of an online store, it is worth paying attention to the selection of keywords in line with user intent. Particularly important are long-tail (long tail) keywords, that is, phrases consisting of several words. Such phrases best reflect the user's expectations. Below are examples:

• Shoes - such a phrase says nothing about the user's intentions in the search results. It's hard to judge whether they want to buy shoes from your store, match shoes to their outfit, or maybe they want to see how to translate this word into a foreign language or send a link to shoes to a friend. The group of users typing the word shoes is so diverse that we have little chance that most of them will be ready to make a purchase from our store, so SEO for such a phrase is ineffective.
• Women's sports shoes - this phrase is already more precise due to the SEO of the product category. We know that the user is a woman and is looking for specific shoes - sports shoes. Nevertheless, we do not know the intention; maybe she wants to buy, or maybe she is looking for advice for the time being? Let's look for the most precise keywords for positioning in Google.
• Running shoes nike free run women's pink - the user has typed a specific model and even the color of the shoes into Google search. It can be assumed that she has specified expectations and is considering a purchase from your store. As you can guess, the group of such users is less numerous than with the phrase shoes. However, the probability of getting a customer from Google is higher.
• What running shoes to 200 zł? - this key phrase also perfectly specifies the expectations of the Google user but indicates the need to obtain advice. This is also the audience for your online store! After getting advice, the user will want to make a purchase, so it is worth approaching them with reliable advice on the products or services you have chosen.

Based on the above division of phrases, you can develop the content needs of your store for SEO. Where should you start?