The cost of SEO? We consider it an astute investment.

How expensive is SEO really? Unfortunately, the answer is - it depends. The pricing is calculated following a thorough analysis of your website, its marketplace competition, and the specific objectives you aspire to reach. This analysis helps us gauge the level of effort required to fulfill your goals.

Unlike standard SEO service providers who offer a one-size-fits-all pricing model, we believe in personalization. Hence, we provide tailored quotes based on a comprehensive audit of your website or e-shop.

SEO valuation at Widoczni Agency

We determine the scope of the website and store SEO services individually. We suggest a range of activities that align with your goals and the budget you have available. The price varies depending on the selected actions and the number of phrases.

See what the price of SEO services can include and what possibilities you have when working with us. Talk to an advisor to choose the best scope of services for your company.

How do we price website and online store SEO?

Google SEO services - pricing from SEO experts

We approach each case individually. In order to price the activities we will implement for you, we need to learn more about your site, your business goals, and the challenges you face. That's why website and store valuations can't be done without meeting with you first.

We conduct a free SEO audit

For every website and online store, we perform an audit that reveals:

• The level and quality of website optimization
• The website's ranking and visibility in Google for various phrases
• What the competition looks like and how big is it

We gather information about the website and company

To conduct SEO pricing, we need information from you:

• Who do you want to reach (local vs. nationwide SEO)
• What is your business about, what are your goals are
• Whether you have used website or store SEO services before
• Whether you conduct any other online marketing activities

The collected information allows us to assess the workload necessary to rank your site for selected phrases. Based on this, we can also propose a specific scope of activities:

• Local SEO service - the cheapest service in our SEO offer. This is a great option for companies wanting to reach customers from the local market.
• Long-tail SEO service - this is an offer for websites with nationwide reach or multiple locations. It includes optimizing the site for a chosen range of phrases. Suitable for extensive websites.
• E-Commerce SEO service - this is perfect for online stores. This type of service takes into account a larger number of subpages in the store.

There is also the issue of websites and stores that have been penalized by Google. In such situations, we also price the removal of the penalty from your site.

How does an agency determine its rates?

Why is the optimization pricing set up this way? What factors affect the cost of optimizing a website or an online store? Our extensive experience spanning over two decades has taught us how to strategically set optimization costs to ensure we deliver unrivaled, top-tier services.

The price-determining factors for optimization apply to both websites and online stores. However, with online stores, we also take into account additional considerations. The cost of optimizing an online store is dependent on an initial analysis of the store, its sales goals, and the specific industry it belongs to.

A flat rate for e-commerce optimization isn't the best solution - the approach and work required for a small online shop differs significantly from that of a large e-commerce provider.

It's important to remember that the cost of website optimization is often a reflection of its quality. SEO experts and reputable optimization agencies consider numerous vital factors when establishing their rates for online store optimization.

• Domain Name
• Inbound Links
• Website Structure
• Content on the Site
• Selected Phrases
• The Scope of a Website Positioning Campaign
• Implementing Changes on the Site
• Workload
• Website Volume
• Industry
• Competition

Why aren't we billing based on ranking results?

Considering a partnership with an SEO agency that operates on a performance-payment model? At first glance, it seems attractive - you only shoulder the SEO costs when your website achieves your desired ranking.

Nevertheless, an increasing number of agencies are moving away from this model, as SEO pricing typically reflects the amount of work invested in a website or online store. Why is there a shift away from billing based on ranking?

Under this model, the agency must swiftly achieve a high ranking for the website - after all, they want to issue an invoice and start earning as quickly as possible. Quick results in SEO can pose a significant risk to the website.

In some cases, SEO specialists may resort to Google-prohibited techniques in their quest for high rankings, potentially causing the website to be permanently removed from search results. Once the website or online store achieves the desired ranking, the agency considers its mission accomplished.

Regrettably, these hard-earned results can vanish as fast as they appeared – often before they even manage to draw in the first customers.

Our goal is to establish a long-term, mutually beneficial relationship with our clients. For this reason, we offer a comprehensive service that not only improves website visibility gradually but also focuses on boosting sales and reaching target customers.

This approach involves a long-term plan, the engagement of multiple specialists, and requires time. We firmly believe that quality work comes at a cost. Thus, we don't bill based on rankings but offer a fixed monthly fee for a comprehensive service that doesn't stop at achieving Google rankings.

Subscription-based SEO pricing

This approach to payment is how we settle accounts with our clients here at Widoczni. The cost of optimizing a website or online store is fixed unless you decide partway through to implement additional actions not covered by the initial agreement. Why do we believe that this way of paying for SEO is the best?

The cost of SEO is the cost of work performed by SEO specialists and copywriters, access to tools, and the execution of tasks requiring additional fees. You're not just paying for rankings but for the optimization of your site from day one. We don't need to use risky methods for an unnaturally quick visibility boost for your site. We act naturally, benefiting your site and its users.

The downside of this form of settlement is the necessity to pay before the agency achieves initial results. However, the benefits of a subscription-based SEO far outweigh any potential drawbacks. Here are some of the advantages that the subscription model enables:

• Natural actions favored by Google algorithms with minimal automation
• Working on optimizing and enhancing the visibility of the entire site, not just select pages
• Building a strong position for your site and then maintaining achieved results
• Site optimization not only for Google but also for users
• Adherence to best practices rather than resorting to tricks that could result in penalties from Google
• A budget that covers a team of specialists who aren't burdened with simultaneously working on hundreds of different sites
• A budget that covers access to paid, advanced SEO tools enabling the development of effective strategies and plans based on numbers and data, not guesses.

Here at Widoczni, our pricing model primarily focuses on conversion, which is the realization of goals established in your website SEO campaigns. Thus, the price of our service includes conversions such as purchases from an online store or sending a quote request from the ranked page.

We place particular emphasis on enhancing the visibility of your site on Google concerning selected phrases that are vital to your business. After effectively achieving full visibility for these critical phrases, we regularly expand the list of ranked keywords based on keyword analysis tools.

Our SEO price list does not include fees for the phrases themselves. An important part of our service is conversion optimization. The goal of SEO is to generate sales for clients, not visibility in the top 10 of Google for a few phrases.

The site visibility improves each month at a fixed monthly SEO cost. Pricing for this service assumes more and more traffic from Google's search results and, thus, more and more conversions.

Can SEO be affordable?

What does the cost of SEO include?

How much does SEO cost? The price for the website or online store optimization can differ among agencies.

On the market, you'll find affordable SEO but also services costing several thousands of dollars. Pricing shouldn't be the deciding factor in your choice of an SEO offer.

What really matters is what's included in the price. You also have various types of SEO services to choose from, depending on the nature of your business. You can opt for product or service optimization.

Are SEO services expensive? It depends on your resources and the stage of your company's development. We price our services appropriately based on the work input, commitment, experience of our team, and, above all, our effectiveness. One of the conditions for a successful website or online store optimization is continuous work on improving website quality.

Our SEO services are neither cheap nor expensive - they are, first and foremost, effective. SEO requires a long-term strategy, ongoing improvements, access to professional tools, and, most importantly, the work of specialists with vast knowledge and years of experience in search engine optimization. Cheap SEO can’t provide all this.

If you prioritize quality and sales results, ask us about the cost of optimizing your website. We will propose a fixed quote and scope of actions tailored to your company and website.

SEO pricing vs. number of clients handled

Generally, the more extensive the activities, the greater the chances of faster results. However, it's hard to talk about actionable results in terms of website and store optimization if the optimizer handles hundreds of clients. In such a situation, the specialist will devote only a few hours per month to your website.

In our agency, each optimizer handles a maximum of several dozen clients, assisted by junior optimizers and content marketing specialists who carry out assigned tasks. This helps guarantee optimal outcomes for your site.

SEO pricing vs. team workload

The price of optimizing stores and sites is also determined by the workload of the team.

In our agency, one site is worked on by a specially assigned team consisting of on-site and off-site positioners, a content marketing specialist, and a supervisor who ensures that the activities agreed on in the contract are carried out on time.

The supervisor is also responsible for maintaining contact with you. Note that offers of cheap SEO services often mean that there is one person working on your site - they often don’t even have time to write an email or answer the phone. Consider whether this is the kind of business partnership you expect.

The pricing of SEO services vs. the use of premium tools

Google tools are free, but usually they are not enough. That's why SEO agencies use paid, premium-grade tools that allow for competitive analysis and monitoring of ranks and links.

The cost of these tools can frequently reach hundreds of dollars per month. Take Ahrefs, for example; its most basic package comes at $99. If you find the cost of optimizing an online store for next to nothing per month surprising, ask the agency about their tools. An exceptionally low-priced service may indicate limited access to these essential tools.

Here at Widoczni, we place a high value on analytics as it underpins our SEO strategy. We, therefore, utilize an array of premium tools, including but not limited to:

• Senuto
• SEMSTORM
• Surfer
• Ahrefs
• Netpeak
• Supermetrics

Website Type and SEO Pricing

The type and scope of a website also impact the cost of SEO. SEO for a small local-coverage site is generally the cheapest. The highest costs are associated with optimizing an online store. This type of website requires more extensive actions - even more so if it has a large number of subpages.

How Much Should SEO Cost?

The above analysis was intended to show that SEO is a complex and time-consuming service, thus it is not among the cheapest digital marketing efforts.

It's not as simple as pushing a button. We put time and effort and utilize the knowledge of multiple specialists simultaneously to achieve the best results. Even if you decide to do SEO yourself, you will have costs - if not financial, then in terms of time spent.

At this stage, it's worth asking what compromises an SEO specialist who promises wonders for $80 is making. And whether we can afford to rectify their shortcomings.