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AI brand visibility audit

 

Check whether your business shows up in ChatGPT, AI Overviews, and other AI models

 

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CHECK YOUR BRAND IMAGE IN LLMS

AI brand visibility audit

See what ChatGPT and other AI models say about you

An AI audit is the first step to building brand recognition and winning recommendations for your products and services in AI models. With a comprehensive AI brand image audit, you find out whether your customers can even find you there and what information AI models hold about your offer.

With the audit you get recommendations on what to do so that ChatGPT, Gemini, Perplexity, and Google AI Overviews recommend your business. See why a professional AI audit for your company is worth the investment.

Why choose an AI audit?Why choose an AI audit?
1
Greater brand visibility in AI answers
2
Adapting to new search trends and an edge over competitors
3
Higher conversion rates and better alignment with customer intent
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Spis treści

• SCOPE OF THE AI AUDIT

• WHAT WE DO IN THE AI AUDIT

• WHAT IS AN AI AUDIT?

• AI AUDIT QUESTIONS AND ANSWERS

SCOPE OF THE AI AUDIT
What does the AI audit cover?

The scope of the AI brand image audit

The AI audit analyzes several business areas that matter to AI, including your online brand image, website optimization, and content on your site and elsewhere online. Some elements come from the fundamentals of GEO, that is classic SEO, others relate to building your brand image. See what we examine in AI audits for websites and online stores.

 

WHAT WE DO IN THE AI AUDIT

Scope of the AI audit

Mentions in AI

Mentions in AI models
  • Contact details (NAP data)
  • Knowledge about the company
  • Sentiment
  • Share of voice
  • Purchase intent analysis
  • Querying AI models on top prompts
  • Negative information in LLMs
  • Company information - employer branding
  • Traffic from AI
Mentions in Google AI Overviews
  • Industry potential
  • Keyword analysis
  • Frequency of appearing in AIO compared with classic results
  • Number of appearances in AI Overviews
  • AI Overviews - quick wins
  • Recommendations dedicated to AI Overviews

Website

Content analysis on the website
  • Content gap analysis
  • Competitor comparisons and service comparisons
  • Structure of blog articles
  • H1 heading
  • Headings (H2-H6)
  • Internal linking
  • Bulleted / numbered lists
  • FAQ
  • Quotes, sources, figures, statistics
  • Key takeaways
  • Authors
  • UVP / key company information
  • Content creation guide
Technical analysis
  • Critical audit
  • Sitemap audit
  • Schema audit
  • Page speed audit and mobile-friendliness
  • Internal linking audit

Image and reputation

Brand image beyond the website
  • Google Business Profile
  • Bing Places for Business
  • Social media profiles
Opinion-shaping sources / mentions
  • Top knowledge sources
  • Reviews / rankings
  • Presence in sources
  • Better information coverage among competitors
  • Google reviews
  • Clutch reviews
  • GoWork reviews
  • Recommendations on strengthening brand reputation through PR and content activities off-site
  • Audit and recommendations on acquiring reviews and ratings on external platforms
  • Recommendations on processes for handling reviews and ratings on external platforms
  • Total number of linking domains
  • Domain Rating / Authority
  • Reddit, Quora, UGC
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AI TRAINING AND MATERIALS INCLUDED

AI audit plus educational materials included!

Worried that an AI audit alone is not enough to start real change and compete for AI visibility? Rightly so, because it is only the first step. The next can be optimizing on your own or working with us on SEO AI. Whichever path you choose, with your audit you get rich educational materials and recommendations that let you act on your own with confidence. See what comes with an AI audit.

A comprehensive AI brand image audit
An AI audit of your website
Recommendations for next steps
Training on building your brand for SEO AI
An ebook of tips: How to optimize content for AI
STEP-BY-STEP GUIDES INCLUDED

Professional how-to guides included with your AI audit

Prefer to act on your own for now? No problem. Along with the audit we give you ready-made guides that show you how to implement AI optimization yourself.

We have prepared, among others:

  • a guide to managing reviews
  • a checklist for optimizing content for AI
  • a process for building your image and running ePR
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WHAT IS AN AI AUDIT?

AI audit at widoczni

An AI audit is an analysis that shows how your brand performs in AI/LLM models. We check its visibility in AI-generated results, verify whether your content is well matched to AI algorithms, and identify which elements of your site and marketing may need improvement. The audit covers your content, technology, and brand image online.

With an AI audit you learn what works well, what is worth changing, and how to increase your presence in AI answers. widoczni offers both a comprehensive AI audit and a free audit that gives a general assessment of your site in AI.

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WHY WE CHECK MENTIONS

What you gain from an AI mentions audit

Are your competitors already in AI? Does ChatGPT write glowing opinions about your company? Or quite the opposite? We check what image you already have in AI answers and whether AI models mention your company at all. See why an AI mentions audit is worth it.

You receive:

  • A precise list of incorrect information about your company (with the option to correct it at the source)
  • A map of the most important queries in your industry and your place in AI answers
  • Concrete data on how often you are recommended relative to competitors
  • A plan to improve visibility in AI systems
  • Tools to monitor AI traffic to your site
1
Control the first impression in AI

When a potential customer asks AI about a company in your industry, they get a specific answer, often with recommendations. If your company is not there, or AI gives incorrect information about it, you lose the customer before you even learn they were interested in your offer. With traffic from Google you can monitor visits and conversions on your site. In AI, a customer may make a buying decision without visiting your website at all.

2
An edge over competitors who are still asleep

Most companies still do not realize how much AI influences their customers’ buying decisions. By the time you already know how to improve your visibility in AI systems, your competitors will only be discovering this challenge. This window of opportunity will close fast, but the first players in the AI market have a chance to build an edge for years.

3
Protection against reputation loss in AI

AI can get things wrong, so it is worth keeping an eye on it. If outdated negative opinions about your company or incorrect contact details circulate in these systems, every user receives the same false information. Unlike Google, where you can manage results through SEO and advertising, AI gives one final answer.

4
Measuring AI visibility against competitors

See how often your brand appears in answers from ChatGPT, Perplexity, Google AI Overviews, and other large language models. Find out why competitors generate more visibility in AI search and what strategies lie behind it.

5
Identifying technical barriers

Detect technical problems: from 404 errors and redirects to gaps in schema markup and poor site performance, which limit how AI models recognize, understand, and cite your content and brand.

6
Reaching citation sources and AI visibility

Learn which sources, publishers, and domains the most popular AI models cite most often. Find out what an effective AI PR strategy should look like to maximize your GEO performance.

Try a free AI audit

NOT SURE IF IT IS WORTH IT?

Before you commit to a comprehensive AI audit for your brand, you can choose a free AI audit. You gain basic knowledge about your brand in AI and can decide whether you need a broader analysis.

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WHAT THE AI CONTENT AUDIT COVERS
See how we analyze content for AI

 

Content audit for AI optimization

AI systems do not only answer user questions, they learn from content available online. If your texts are not prepared in a way AI can understand and process, your company simply does not exist in the answers of ChatGPT, Gemini, or Perplexity. This is not only about content quality but also its structure and presentation. See what to watch for and what we check in AI content audits.

AI thinks like a machine, not a human

AI systems analyze content according to strict patterns. Missing H1 headings, a chaotic H2-H6 hierarchy, or texts without lists and tables signal to AI that the content is low value. The result? Your competitive articles never make it into AI answers, even if they are substantively better.

Context is essential

AI does not read between the lines. If you have no competitor comparisons, service comparisons, or clearly stated advantages, the system will not know why it should recommend you. Your company becomes just another option instead of the best choice.

Credibility through data

AI favors content with quotes, sources, figures, and statistics. This is no accident: systems learn to recognize credible information. Texts without these elements are treated as less relevant, even if they hold valuable knowledge.

What exactly you gain from an AI content audit

Our audit analyzes every element of your content for how AI interprets it and whether it sees it at all. We check everything: from the technical structure of headings, through how information is presented, to the elements that build authority in the eyes of AI systems.

You receive an action map:

  • Identifying content gaps - we know exactly what content you lack for full AI visibility
  • Structure analysis - every error in heading hierarchy, internal linking, lists, and tables
  • A content enrichment plan - where to add data, quotes, and statistics so AI treats your content as more credible
  • A brand recognition strategy - how to build comparisons so AI recommends you
  • A content creation guide - concrete guidelines for your team on how to write to be visible in AI

 

Why this makes business sense today

The first-mover effect

AI learns from the content it finds online. The sooner your content is properly structured, the more weight it carries as future versions of these systems train. Companies that optimize content for AI today will have an edge in a year over those just starting.

Wider content marketing reach

Well-optimized content works for you in two channels at once: traditional SEO and AI answers. This means investing in better content structure delivers wider reach and a greater chance of reaching new audiences.

Protection against algorithm changes

Google changes its algorithms, social media change the rules of organic reach. AI will evolve too, but the fundamentals of good content structure stay constant. You invest in an AI audit that lets you operate effectively regardless of future technological shifts.

What sets our audit apart

Our AI brand audit is not generic advice but a concrete analysis of every element of your content. We check not only what you have but above all what you are missing. Every recommendation is based on how AI systems actually interpret and process information.

 

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We're one of the highest-rated and most frequently reviewed digital marketing agencies in Poland on the world's largest review platforms: Google and Clutch.co. See our ratings and find out why businesses choose to work with us.

 

 

 

AI AUDIT QUESTIONS AND ANSWERS

FAQ

How long does an AI audit take and when will I get the results?
Down arrow

A standard AI audit takes 5 to 10 business days, depending on company size and the scope of analysis. You receive a detailed report in PDF format along with a spreadsheet containing all identified incorrect information and its sources. The report includes a concrete action plan with prioritized tasks, from the most urgent fixes to long-term optimization strategies. The final delivery time also depends on things like whether you provide the information we need to start and what we agree on during scoping.

Which AI models does the audit cover?
Down arrow

The audit covers the key AI systems used globally: ChatGPT (OpenAI), Gemini (Google), Perplexity, and Google AI Overviews.

What happens if the audit reveals serious errors in my company’s data in AI?
Down arrow

As part of the audit we prepare recommendations and provide guides for implementing changes yourself. Together we plan what is worth doing so that AI holds correct data about your company.

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AI brand visibility audit

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