Home English Microsoft Ads

PPC Agency

Microsoft Ads (Bing Ads) -Microsoft Select Partner. Services for 2026.

Looking for cost-effective, high-performing online advertising? Microsoft Advertising (Bing Ads) gives you lower competition, lower cost-per-click, and access to a highly valuable audience. We've been running Bing Ads (Microsoft Ads) campaigns for years, reaching users across Bing, Edge, LinkedIn, Outlook, and a wide network of partner sites.

Run a profitable Bing Ads campaign with widoczni -a certified Microsoft Advertising Select Partner. You'll get direct access to our top Microsoft Ads specialists with proven experience managing campaigns at the highest level.

One partner. Every digital channel.

700+ positive Google reviews and 130+ on Clutch.

25+ years in digital.

170+ specialists -each an expert in their field.

Microsoft Advertising Select Partner certified.

No hidden fees. No long-term contracts. 100% transparent results.

Get started

Microsoft Select Partner

We're a Microsoft Advertising Select Partner

Work with a certified Microsoft Advertising partner agency

Working with a Microsoft Advertising Select Partner agency means your campaigns across the Microsoft ecosystem are managed by the best-trained experts in the market. Select status is awarded exclusively to agencies that demonstrate high effectiveness, consistent growth, and deep commitment to developing their clients' brands.

Why does our Select Partner status matter to you?

Advanced optimization: We have access to dedicated optimization sessions with Microsoft experts, allowing us to generate maximum return on ad spend (ROAS) for your campaigns.
Support and community: Through direct access to the Microsoft Advertising community and regular "Partner Pulse" consultations, we respond faster to algorithm changes and new product updates.
Launch bonuses: As a Select Partner, we can offer new clients dedicated promotional credits to lower the barrier to entry in a new advertising channel.

Learn more

Running a Successful Microsoft Advertising (Bing Ads) Campaign - Step by Step

The stages of working with a Microsoft Advertising Select Partner (Bing Ads)

widoczni holds Microsoft Advertising Select Partner status -a confirmation of our specialists' professionalism and experience in Microsoft advertising (formerly Bing Ads). We take a proven approach to running effective campaigns, starting with analytics and defining your campaign goals within the Microsoft (Bing) system. As part of our engagement, we set up your ad account, develop a full Microsoft Ads advertising strategy, and continuously measure and optimize performance. Our goal is to deliver profitable Bing Ads campaigns that maximize your ROAS. Here's what we provide.

What We Do as Part of Your Microsoft Bing Campaign Management

I. Strategy

Scope

Every Bing Ads campaign starts with analytical work and an audit of your existing Bing Ads account. Our analysis covers:

Competitive and industry analysis
Business needs and goal assessment
Keyword research
Landing page analysis and optimization
Advertising strategy development by a certified Bing Ads Select agency
Campaign goal setting

II. Campaign Execution

Process

Next, we prepare and launch your Microsoft Bing ads. Our work includes:

Setting up your Microsoft Ads account
Selecting the right campaign format (e.g., Microsoft Ads Shopping campaigns)
Creating high-performing ads
Building campaigns in line with Bing advertising guidelines
Manual campaign configuration and optimization by our Bing Ads specialists
Microsoft Ads budget planning
Day-to-day campaign management
Ongoing consultations -our Select Partner status gives us direct access to knowledge straight from Microsoft

III. Testing & Optimization

Actions

Regular analysis, testing, and optimization are a critical part of what we do. Good Bing Ads campaigns can always be made better -our specialists stay on top of industry developments and continuously look for improvements through:

Ad performance testing
Ad and bid optimization
Conversion and revenue analysis
Regular performance reporting
Ongoing campaign improvements and new opportunity identification

Get started

Reach Customers on Bing and Edge

More reach, lower costs, and a new audience -all in one. Launch your first Bing campaign with us.

Trust a Microsoft Advertising Partner agency and get results-driven Microsoft Ads campaigns.

Contact

The Numbers Speak for Themselves

Why choose widoczni?

Digital marketing with a top 3 SEO agency in Poland

Our track record isn't an empty claim. It's backed by numbers and client reviews. We've collected over 130 Clutch reviews and 700+ positive Google reviews, placing us among the top 3 SEO agencies in Poland by review count. We regularly appear in top 5 and top 10 rankings of the largest digital agencies in the country.

We deliver professional, data-driven SEO built on audits and ongoing optimization. The result: your site gains Google visibility, and you gain a competitive edge.

Category	Our competitive edge	What makes us effective?
Experience	25+ years of experience	We've been in the digital marketing business since 1999.
Reviews	700+ positive Google reviews and 130+ on Clutch	We're among the top 3 SEO agencies in Poland by review count.
Specialists	170+ team members	Our team includes SEO, Google Ads, UX, content, analytics experts, and more.
Certifications & partnerships	Google Premier Partner	We're in the top 3% of Ads agencies in Poland to receive this Google certification.
SEO results	SEO leaders in Poland	We consistently rank in the top 5 SEO agencies in the country.
Education & consulting	widoczni Academy	We offer trainings, webinars, and educational resources.

4.9

4.6

Clutch.co is one of the most trusted review platforms in the world!

OPINIONS

Over 700 Positive Google Reviews and 130+ Reviews on Clutch.co

We're one of the highest-rated and most frequently reviewed digital marketing agencies in Poland on the world's largest review platforms: Google and Clutch.co. See our ratings and find out why businesses choose to work with us.

» See what it's like to work with us

Get started

Grow Your Business with Microsoft Ads

The benefits of running a Bing (Microsoft Ads) campaign

Did you know that Microsoft Ads offers powerful optimization features to help you reach your potential customers? Options like Target ROAS, Bing Smart Bidding, and our specialists' hands-on campaign management experience all work together to drive results. What else makes widoczni's Bing Ads campaigns effective?

Campaign settings optimization -using audience targeting and remarketing in Microsoft Ads
CTR improvement -we do everything to not just show your Bing ads, but drive real traffic
Cost reduction -our proven processes help you achieve attractive cost-per-conversion and full clarity on what Microsoft Ads costs in your case
Lead and sales generation -we focus on business growth and drive revenue from your ads

Get started

Reach Customers Worldwide with Bing Ads

International Microsoft Ads (Bing) campaigns

Is your business expanding globally? Looking for customers abroad? As a Bing Ads agency, we'll run effective Bing campaigns in international markets and manage your Microsoft Ads campaigns end to end. We have experience running Bing ads in countries including Egypt, Algeria, Bulgaria, Germany, the UK, and many others. You'll get full support and dedicated oversight from an experienced performance marketing specialist -and your business will generate conversions from any international market.

Get started

Drive More Sales with Microsoft Advertising

Reach your audience on Bing and the partner network. We run profitable Microsoft Advertising campaigns.

Schedule a free, no-obligation consultation and find out what you stand to gain.

Submit

Which Microsoft Ads Campaign Type Is Right for Your Business? We'll Advise.

With a Microsoft Ads agency, you'll get the full benefit of Bing Ads campaigns and a clear picture of what Microsoft Ads will cost in your case. We'll run every type of Bing campaign for you, selecting the format that best grows your ROI and attracts new customers. Each ad type has its own characteristics and is designed to achieve different goals. If you want an effective Bing campaign, we'll help you choose the right ad format for your needs.

Bing Ads are one of the most effective advertising tools available, giving you precise targeting and meaningful reach. Working with us, you can be confident that every Bing campaign is optimized for results.

Vertical ads

Responsive search ads

Microsoft Shopping campaigns

Multimedia ads

Microsoft Audience ads

Dynamic search ads

Expanded text ads

App install ads

Get started

How Long Does a Microsoft Ads Campaign Take?

When can you expect results from Microsoft (Bing) ads? Like any PPC campaign managed by a Microsoft Ads agency, results won't appear the moment your Bing ads go live.

It typically takes several weeks to optimally configure and test a campaign within Microsoft Ads management -and to get a clear picture of your costs. Keep in mind that Bing ad results don't depend solely on the campaign itself, but also on your brand's recognition and the competitiveness of your offer. Timeline also varies by industry -the higher the competition, the longer it takes.

Our advisors will audit your Bing Ads account and your online presence, and before we launch your campaign, we'll estimate when and what results you can expect.

Get started

Already on Google? Here's Why You Should Also Be on Bing with Microsoft Ads

Bing is the second largest search engine in the world after Google. That's a big part of why Microsoft Ads (formerly Bing Ads) advertising is so profitable. Professional Bing campaign management delivers measurable results -both in reach and real ROI. If you're already on Google, here's why it's worth launching a Bing campaign too:

Bing handles approximately 13–14 billion searches per day
Microsoft Ads generates around $12–13 billion annually in Bing Ads revenue, with ~20% year-over-year growth
Average CPC on Bing Ads is approximately $1.55 -about 30% lower than Google Ads
Ad click-through rates (CTR) on Bing are higher than on Google -approximately 3.1% vs. 2% on Google Ads
Bing is available in 238 countries and supports over 105 languages
Bing's global monthly user base is estimated at approximately 1.1 billion

A well-planned Bing ad strategy lets you reach a segment of users that can be hard to acquire efficiently through Google -particularly business users who rely on Bing as the default search engine within the Microsoft environment. That's why Bing Ads is increasingly becoming a core part of advertising strategies, not just a Google Ads supplement.

What Are the Types of Microsoft Ads?

Microsoft Ads (formerly Bing Ads) offers a wide range of ad formats that let you reach a broad online audience. Each format has its own unique characteristics and can be tailored to different marketing goals -from driving website traffic to generating sales and running remarketing in Microsoft Ads. Here's an overview of the main Bing ad formats.

Text ads that appear in Bing search results and on partner sites (e.g., Yahoo, DuckDuckGo) when users search for terms matching your keywords. Best for: users actively searching for the product or service you offer -high purchase intent.

A retail media ad format that shows your product alongside its image, price, and store name in search results or dedicated shopping placements within Microsoft Advertising. Best for: e-commerce and online stores that want to show specific products to people actively searching to buy. Shopping campaigns let you highlight bestsellers, promote new arrivals, or dynamically update prices -and they scale easily across large product catalogs.

Visual ad formats -graphic banners and native ads (integrated into page content) -displayed on Microsoft-owned sites and partner networks (e.g., MSN, Microsoft Edge, mobile apps). Best for: brand awareness, reaching a wide audience, or remarketing to users who've already engaged with your offer.

Video format displayed on Microsoft platforms and through partner integrations on internet-connected TV devices (CTV) and online video. Best for: engaging brand storytelling, showing your product or service in action, or reaching users while they're watching video or TV.

Industry-specific ads (e.g., automotive, finance, real estate, travel) created automatically by Microsoft AI based on client data and feeds. Best for: businesses in industries that require a specialized approach (e.g., car sales, insurance, real estate) and need an ad format tailored to that audience's needs.

Ads designed to promote mobile or desktop apps, encouraging downloads or installs -often integrated with Microsoft Advertising "App" campaigns. Best for: businesses whose goal is to increase app downloads or drive user engagement.

How Does Being on Bing Impact Your Presence in ChatGPT?

ChatGPT draws directly on Bing's ranking factors. Your presence in this search engine can translate into AI positioning -visibility in LLM search results -and more and more people are now looking for business information in ChatGPT. Presence in traditional search engines is essential for high AI visibility, because AI still looks to Google and Bing first when gathering information. That's why Microsoft Ads campaign management should take Bing's ranking factors into account -and it helps you better understand what Microsoft Ads costs in practice. Advertising in these environments is a smart investment in your business's overall visibility.

What's the Difference Between Microsoft Ads and Google Ads?

Google Ads and Bing Ads are two popular advertising platforms that help you reach a wide audience, but each has its own unique strengths. While both offer effective tools for increasing online visibility, they differ in features, reach, and cost. Here's how Microsoft Ads compares to Google Ads.

Google Ads typically has higher CPC due to greater competition. Bing Ads campaigns often offer lower rates -an advantage for businesses with tighter budgets or those looking for more reach at lower cost. There are also proven strategies for lowering CPC in Bing Ads, such as keyword optimization, bid adjustments, and better targeting.

Google Ads offers targeting by location, demographics, and user behavior. Bing Ads also provides solid targeting options -including LinkedIn integration, which is a major plus for B2B companies.

Google leads in search result quality, delivering highly relevant ads to user queries. Bing, while less advanced in some areas, delivers solid results that can be highly effective for more niche queries.

Google Ads works closely with the Google ecosystem -Google Analytics, YouTube, and the Google Display Network. Microsoft Ads integrates with Microsoft products, including LinkedIn, making it a strong choice for B2B-focused companies.

Google Ads offers robust automation tools like Smart Bidding and automated ad matching. Microsoft Ads also includes automation options -such as automatic bidding strategies -that simplify campaign management on the platform.

How Does Remarketing Work in Microsoft Ads?

Remarketing in Microsoft Ads is a powerful tool for reaching users who previously visited your site but didn't complete a desired action -such as making a purchase. With Microsoft Ads remarketing, you can serve personalized Bing ads to these users, encouraging them to return and complete the transaction. It's an effective way to boost conversions, since you're targeting people who've already shown interest in your offer.

Microsoft Ads remarketing also lets you build audience lists based on user behavior -such as visiting a specific product page, abandoning a cart, or spending a certain amount of time on your site.

Remarketing in Microsoft Ads helps recover users who left without purchasing. It lets you deliver precise messages to people already interested in your offer, improves ROI, and supports audience list building based on activity -making it a powerful addition to any campaign.

How Does Audience Segmentation and Targeting Work in Microsoft Ads?

Microsoft Ads (formerly Bing Ads) offers advanced audience segmentation and targeting capabilities, allowing you to precisely match your campaigns to the right users. Here's what's available.

Set your ads to show in a specific country, region, city, or even within a defined radius around a location.

Target users by age, gender, or family status to match your message to the right audience groups.

Microsoft Ads lets you target users based on their past online behavior, increasing the likelihood of reaching people who've already shown interest in your products or services.

Microsoft Ads offers a unique option to target professionals based on job title, industry, or work experience -particularly effective for B2B campaigns.

Re-engage users who previously visited your site or took a specific action, such as adding a product to their cart without completing the purchase.

How to Lower CPC in Bing Ads?

Lowering your cost-per-click (CPC) in Bing Ads is key to maximizing campaign efficiency and reducing spend while maintaining strong results. Here are five proven methods.

Use precise, long-tail keywords with lower competition and therefore lower CPC. Regularly reviewing and excluding high-cost, low-conversion keywords helps align content more closely with user intent.

Using exact or modified broad match types can limit impressions but bring in more valuable users -a strategy that stretches your budget further.

Lower bids on keywords with lower conversion value to reduce CPC while maintaining traffic quality. This is a practical approach to smarter budget management.

Well-crafted, high-quality ad content can drive a higher click-through rate (CTR) -and Bing rewards high-quality ads with lower CPC.

Precise geographic targeting can reduce CPC by focusing on regions with lower competition, while still reaching the right audience.

Choose a Proven Microsoft Ads Agency

As a Microsoft Ads agency, we have a strong track record. Our team of 170+ specialists across UX, Google Ads, SEO, and content marketing ensures that every Bing ad delivers measurable results. We'll help you plan your Microsoft Ads budget. We're results-driven and data-focused -that's why our Bing Ads campaigns pay for themselves.

Here are some of the results we've delivered:

12,000 daily page views for an ESG-focused platform
237% revenue growth for a lighting store
843% increase in conversions for a fashion store
100% more top-10 keywords for a translation agency
55x traffic growth for a solar panel installation company

How Does a Bing Ads Account Audit Work?

A Bing Ads audit is a detailed analysis of your Microsoft Advertising campaign performance. It uncovers errors, identifies untapped opportunities, and improves results. Our Bing Ads account audit covers both technical and strategic elements to maximize your return on investment.

Campaign structure Ad quality and relevance Keywords and costs Conversions and tracking

We assess the clarity and accuracy of your account structure -how campaigns, ad groups, keywords, and match types are organized. We check whether the current setup supports your business goals, allows for precise budget control, and enables effective optimization.

We evaluate how compelling and well-matched your ads are to user intent. We review headlines, descriptions, extensions, and quality scores -and flag areas for improvement to increase clicks and conversion rates without increasing costs.

We analyze keyword performance, match types, and their share of campaign costs. This helps identify underperforming keywords and uncover more profitable opportunities. We also assess bid competitiveness to optimize CPC and improve profitability.

We thoroughly review your conversion configuration and tracking tag implementation. We check whether data is complete and reliable and whether it supports effective optimization -and we identify any implementation errors.

How to Launch Bing Ads?

Wondering how to get started with Bing Ads and Microsoft Advertising? The process is straightforward, but it requires a thoughtful setup. Here are the steps.

Create an account

Sign in with your Microsoft account and enter your basic business details. Once configured, set your advertising goals and choose a payment method to get your campaign environment ready.

Choose your campaign type

Select the right campaign type based on your business goals. Analyzing existing data and choosing a strategy aligned with user search intent makes your Bing Ads campaign more effective from the start.

Choose keywords and write your ads

Define your keywords and prepare your ad copy. Precise keyword selection helps you reach the right users, and compelling messaging increases the likelihood of a click. A well-structured ad setup is the foundation of any successful Bing Ads campaign.

Set up conversion tracking and publish

Configure conversion tracking and verify that your tags are working correctly. This lets you measure campaign results and optimize over time. Once everything is set up, publish your campaign.

How to Measure Microsoft Ads Results?

To accurately assess your campaign performance, start with correctly configured conversion tracking -this shows you what users do after clicking your ad. Key metrics to analyze include cost per conversion, ROAS, revenue, and impression share. Microsoft Ads also provides attribution data to help you evaluate the full customer journey. Regular analysis of these metrics allows you to optimize campaigns and improve their profitability over time.

How to Plan Your Bing Ads Budget?

Effective Microsoft Ads budget planning is a fundamental part of running successful campaigns. It starts with defining your campaign goals, target audience, and projected cost-per-click. Good planning gives you control over spending and the flexibility to adjust your strategy as the campaign runs -ensuring better resource allocation and maximum ROI.

Budget planning should also take into account seasonality and historical campaign data, which helps predict shifts in costs and user behavior. Regularly monitoring the performance of individual ad groups lets you identify which ones need more investment and which can be scaled back without losing results. This way, Microsoft Ads budget planning becomes a continuous process of improvement and efficiency.

How We Run A/B Tests in Bing Ads

A/B testing in Microsoft Ads is a powerful optimization tool. By testing different versions of ads, keywords, and campaign settings, we generate precise data to support informed decisions.

We test different headline versions to see which wording drives more clicks -optimizing ad copy and improving CTR.

We test different ad description versions to find which messaging resonates better with users, leading to higher conversions and better campaign performance.

We test different bid levels to find the optimal point that delivers the best ROI -improving budget management through data-driven decisions.

We test different targeting settings -location, demographics, interests -to identify which audience segments deliver the best results.

We test different ad extensions -sitelinks, phone numbers, locations -to maximize user engagement and improve overall campaign performance.

Our E-commerce Customers

We Drive Visibility for E-commerce Brands Like:

Success Stories

Digital marketing case studies

Since 1999, we've been delivering digital marketing that drives real profit.

Our campaigns pay for themselves!

Sklep Soltech

25x revenue growth
10x ROAS increase
212% more clicks
5x conversion growth

Protan Elmark

20x sales growth
3x more quote requests year over year
3,500+ keywords ranking at the top of Google

Elmark Wynajem

7x organic traffic growth
150% more form inquiries
5x conversion growth from Google Ads

KOMIN-CENTER

200%+ revenue growth
11x more keywords in the top 10
17x more keywords in the top 3
2x organic traffic growth

Centrum Medyczne Stanley

250% more ultrasound bookings
130% more in-office visits
4.5x more site visitors

Egrzejniki

4x revenue growth
110% more Google impressions
124% more clicks
50%+ more keywords in Google's top 10

Zobacz więcej

faq

FAQ -Frequently Asked Questions

Bing is a growing search engine with a valuable and often underserved audience. Microsoft Ads lets you reach new customers and drive sales at a lower cost than Google Ads.

It's an online advertising platform developed by Microsoft where advertisers bid to show users text ads, service offers, product listings, and video content.

Microsoft Ads supports a variety of formats including text ads, display ads, shopping ads, video ads, and search ads -giving you effective ways to reach potential customers across different contexts.

The cost depends on your chosen billing model and the competitiveness of your keywords. Get in touch with us for a detailed estimate based on your specific situation.

Bing Ads is now Microsoft Advertising. The name was updated across all markets worldwide -it's now called Microsoft Advertising everywhere.