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SEO Pricing for

Websites and Online Stores

 

How much does SEO cost?

 

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SEO Pricing — How Much Does Website Positioning Cost 【2026】

There's no one-size-fits-all answer to how much SEO costs, because every website and online store requires a different scope of work. However, we can give you a clear idea of what budget you need for SEO to deliver real, measurable results. SEO pricing typically depends on industry competitiveness, project scale, and the intensity of optimization work.

The same applies to e-commerce — pricing for online store SEO largely depends on the number of pages, category structure, and product catalog size. Our pricing is always directly tied to the scope of work our specialists perform to grow your visibility.

1
One partner. All digital activities in one place.
2
700+ positive Google reviews and 130+ on Clutch
3
25+ years in digital
4
170+ specialists. Each an expert in their field.
5
Certifications that speak for themselves — PPC, SEM, SEO
6
No hidden fees. No long-term contracts. 100% clear results.
Spis treści

• Scope of work

• SEO pricing for online stores

• Fixed price, growing results

Scope of work

What's Included in Our SEO Pricing?

What does SEO pricing cover at widoczni?

When you work with us, you don't just get SEO — you get a complete process designed to grow your sales and visibility in Google. Our specialists handle detailed audits, technical optimization, content marketing strategy, link profile building, reporting, and analytics. Within a single budget, you get full-service SEO that directly impacts your business results.

Your project is managed by a dedicated team of SEO experts. Want to know exactly what SEO costs for your industry? Contact our team. We'll help you choose the right scope of work and provide a custom SEO quote tailored to your business needs.

SEO Optimization
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Comprehensive technical site audit, optimization recommendations and implementation, broad long-tail keyword targeting, cyclical page-level SEO analysis, internal linking optimization, Google Business Profile optimization.

Conversions — UX/SXO Package
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Conversion measurement and analysis, UX/SXO audits to support sales, cyclical actions to stimulate conversions and revenue.

Content Marketing
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SEO and user-intent content creation, content publishing on your site, existing content analysis and optimization, dedicated copywriter, competitor content analysis for top 10 Google results, blog and guide article creation.

Analytics and Reporting
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Monthly performance reports, full project documentation with SEO progress tracking, quarterly project calls.

 

Link Profile Building — Off-Site SEO
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Inbound link profile audit and cleanup, public directory links, private NAP network links, sponsored articles, dedicated link network placements.

Additional Benefits Included in SEO Pricing
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Direct access to an in-house SEO specialist, dedicated team of 5 specialists, free training through widoczni Academy, Google Ads account analysis, 5% discount on PPC campaign management, additional SEO consultations included.

Success Stories

Digital marketing case studies

Since 1999, we've been delivering digital marketing that drives real profit.

Our campaigns pay for themselves!

SEO pricing for online stores

How We Price SEO for Websites and Online Stores

SEO Pricing from the Experts

 

If you want to know how much SEO costs for your website or online store, the best approach is a custom quote. SEO pricing depends on your site's technical condition, industry, and competitive landscape. That's why we prepare a tailored pricing plan based on your real needs and goals.

Because every project is different, every SEO cost is different too. Contact us for details and a personalized proposal.

We Run a Free SEO Audit We Gather Information About Your Site and Business How to Prepare for Your SEO Quote

For every website and online store, we run an audit that shows your current optimization level and accuracy, your keyword positions and Google visibility, and how competitive your market is.

To determine pricing, we need to understand who you're trying to reach (local vs. national), what your business does and your goals, whether you've used SEO services before, and what other marketing activities you're running. Based on this, we recommend the right service scope — local SEO, broad-reach SEO, or e-commerce SEO.

Before your consultation, prepare to discuss your business goals and current site challenges, review your site's structure and content flexibility, and consider your preferred billing model.

Industries We Serve

Since 1999, we've delivered SEO across a wide range of industries.

SEO for E-Commerce SEO for Financial Services SEO for Beauty Brands SEO for Real Estate SEO for Healthcare

Effective e-commerce SEO turns traffic into sales. We analyze purchase-intent keywords, optimize product descriptions, and build visibility in the results that drive revenue.

In finance, trust and credibility are everything. We build SEO strategies that establish brand authority and attract customers searching for specific financial solutions.

For beauty brands, image and emotion matter — but so do sales results. We combine SEO with aesthetics, optimizing beauty sites and stores around real customer searches.

Real estate requires precision and a local approach. We create SEO strategies that increase listing visibility in specific cities and regions.

In healthcare SEO, accuracy and E-E-A-T compliance are critical. We create expert content, optimize service pages and local listings to build patient trust and Google visibility.

What Affects SEO Pricing?

What Determines the Cost of SEO for Websites and Online Stores?

SEO pricing depends on many factors. There are several key elements that shape the cost for both websites and online stores.

Domain History and SEO Pricing

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Domain age, past SEO activities, and domain registration length all affect how Google evaluates your site — and how much work is needed to build or restore trust.

Inbound Links and SEO Cost

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An extensive but low-quality link profile may require cleanup work. No link profile at all means building one from scratch with quality sources — both scenarios affect pricing.

Site Architecture and SEO Cost

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The number of pages and technical flexibility of your CMS impact the complexity and cost of optimization.

On-Page Content and SEO Pricing

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Whether your site has well-written, optimized content or needs significant copywriting work directly affects the scope and cost.

Keyword Selection and SEO Cost

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More keywords and higher competition mean more work across optimization, content creation, and link building.

Campaign Reach and SEO Pricing

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Local SEO targeting a specific market involves less competition and faster results than national campaigns, which require broader strategies and higher budgets.

Implementing Changes and SEO Cost

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If your team isn't ready for content or structural changes on the site, alternative solutions need to be developed — which requires additional work.

Scope of Work and E-Commerce SEO Pricing

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We assess your store's history, previous SEO work, existing errors, Google penalties, and starting point to determine the right scope and pricing.

Site Size and E-Commerce SEO Cost

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More pages mean more work. E-commerce SEO covers not just the homepage, but category pages, product pages, and informational pages.

Industry and E-Commerce SEO Pricing

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Highly competitive industries require more strategic work to reach the top 10. Niche markets are less competitive and typically cost less.

Competition and SEO Pricing

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The more competitors targeting the same keywords, the more intense — and costly — the SEO effort needs to be.

widoczni 56
Clitch
4.9
Google
4.6
Corner

Clutch.co is one of the most trusted review platforms in the world!

OPINIONS

Over 700 Positive Google Reviews and 130+ Reviews on Clutch.co

 

We're one of the highest-rated and most frequently reviewed digital marketing agencies in Poland on the world's largest review platforms: Google and Clutch.co. See our ratings and find out why businesses choose to work with us.

 

 

 

The Numbers Speak for Themselves

Why choose widoczni?

Digital marketing with a top 3 SEO agency in Poland

Our track record isn't an empty claim. It's backed by numbers and client reviews. We've collected over 130 Clutch reviews and 700+ positive Google reviews, placing us among the top 3 SEO agencies in Poland by review count. We regularly appear in top 5 and top 10 rankings of the largest digital agencies in the country.

We deliver professional, data-driven SEO built on audits and ongoing optimization. The result: your site gains Google visibility, and you gain a competitive edge.

 

Category

Our competitive edge

What makes us effective?

Experience

25+ years of experience

We've been in the digital marketing business since 1999.

Reviews

700+ positive Google reviews and 130+ on Clutch

We're among the top 3 SEO agencies in Poland by review count.

Specialists

170+ team members

Our team includes SEO, Google Ads, UX, content, analytics experts, and more.

Certifications & partnerships

Google Premier Partner

We're in the top 3% of Ads agencies in Poland to receive this Google certification.

SEO results

SEO leaders in Poland

We consistently rank in the top 5 SEO agencies in the country.

Education & consulting

widoczni Academy

We offer trainings, webinars, and educational resources.

Our Campaigns Pay for Themselves

At our agency, SEO pricing is an investment that pays for itself. Effective SEO grows your business, increases revenue, and funds further optimization — all at the same time. Results grow month over month, while your SEO cost stays fixed regardless of how fast your visibility scales.

If you want to expand your efforts or scale your business, we'll prepare a custom SEO quote matched to your current goals and capabilities. Our strategy always starts with detailed analysis and individual pricing.

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How Does the Billing Model Affect SEO Pricing?

We offer an exclusively subscription-based billing model because it best fits the long-term nature of SEO. Only consistent, ongoing work delivers stable results and sustainable visibility growth.

Pay-Per-Keyword Model
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Paying only for specific keyword rankings sounds attractive, but it leads to narrow strategies, risky shortcuts, and often targets low-competition keywords that don't drive real business results.

Pay-Per-Traffic Model
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Paying for traffic volume seems logical, but high traffic doesn't always mean high conversions. Quick traffic spikes can result from risky tactics that may trigger Google penalties.

Pay-Per-Sale Model
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Tying SEO payments to sales sounds ideal, but SEO is only one factor in the purchase decision. Offer quality, site usability, and customer service all play roles — making this model impractical and conflict-prone.

Results-Based Strategy (Our Approach)
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Our subscription model covers the full scope of SEO: technical optimization, content strategy, link building, UX improvements, competitor analysis, and continuous monitoring. You pay a fixed monthly fee, and results compound over time. The downside is paying before seeing results. The upside: natural, Google-friendly actions, whole-site optimization, long-term stability, and a budget that supports a real team with professional tools.

Fixed price, growing results

Fixed SEO Price, Growing Results, and Increasing Profit

Invest in SEO that works in your favor. With a fixed price and a clearly defined scope of work, you stay in full control of your budget while results grow every month. More traffic, more leads, more sales — all without increasing costs.

Keep in mind that results don't come overnight. While you may need to wait a few months for revenue from SEO, this investment truly pays off by steadily increasing your customer base.

Why Our SEO Pays Off?
1

Fixed Costs, Growing ROI

We set the budget once and work within it. You don't worry about rising costs — you decide whether to increase the budget for additional goals.

 

2

An Optimized Site That Drives Sales — Included in SEO Pricing

We don't charge per keyword or ranking position. Our goal is to increase your sales and real business results. Growing traffic means greater profit, not additional SEO fees.

 

3

Steadily Decreasing Customer Acquisition Cost

Over time, SEO results compound. At a fixed price, you acquire more and more customers at a lower cost per acquisition. Your investment delivers greater returns every month.

FAQ

How much does SEO cost for websites and online stores?

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SEO pricing depends on many factors. To provide a quote, we run a site audit and learn about your business, industry, and marketing challenges. Pricing factors include site history, existing optimization, industry competition, keyword selection, business goals, reach, site size, and more.

What determines SEO pricing?

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Many factors shape SEO costs, including site size, its history and previous optimization work, technical quality, industry, and competitive landscape.

Can SEO be cheap?

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Extremely low pricing often indicates ineffective methods or risky strategies. It's worth understanding what costs an agency actually incurs — if the price seems unrealistically low, there's a real risk that such SEO will do more harm than good.

What billing model is best for SEO?

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We use a subscription model. Pay-per-result models push agencies toward quick wins that are often short-lived and risky. A fixed monthly fee supports natural, sustainable actions with long-term results.

How much does an SEO audit cost?

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We offer a free SEO audit for both current and prospective clients. We also provide paid comprehensive audits for deeper analysis. Other agencies may include a paid audit in their quote — we recommend asking upfront.

How much does local SEO cost?

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Local SEO typically costs less than broad-reach SEO. With local targeting, you compete only with businesses in your region, which can make achieving high rankings faster and more affordable.

WIDOCZNI IN NUMBERS

Our campaigns pay for themselves

Zoom

700+

positive Google reviews

Zoom

130+

positive reviews on Clutch.co

Zoom

170+

digital marketing specialists

Zoom

25+
years in the business

Our customers
We Drive Visibility for Brands Like:
Logo Protan Elmark - klient agencji Widoczni
Logo Carnet - klient agencji Widoczni
Logo Nickel Development - klient agencji Widoczni
Logo Saint-Gobain - klient agencji Widoczni
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Logo Poznań - klient agencji Widoczni
Logo Kluber Lubrication - klient agencji Widoczni
Logo Bostik - klient agencji Widoczni
Logo DHL - klient agencji Widoczni
Logo Astat - klient agencji Widoczni
Logo Lechbud - klient agencji Widoczni
Logo Wadowscy - klient agencji Widoczni
Logo Cat - klient agencji Widoczni
Logo Stadion Poznań - klient agencji Widoczni
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SEO Pricing

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