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Website UX Audit — Services for 2026

A professional UX audit is the most effective way to make sure your website supports your business growth instead of slowing it down. When customers get lost in your site's structure, they leave fast — and you lose a real shot at a sale.

You don't need to be a design expert or analyze the data yourself. Our service shows you what's actually frustrating your users and how to fix it. We built it for businesses that want to grow smarter — based on data, not guesswork. This isn't just an analysis. It's a set of concrete UX recommendations you can implement right away.

Why run a UX audit with widoczni? Here's what you get:

A website better aligned with your users' actual needs

A ready-made plan to increase sales

Higher return on every dollar invested in your website

Fewer cart abandonments, more completed orders

Better user experience that drives engagement

Improved site performance without a costly redesign

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What We Check During a UX Usability Analysis

A UX usability audit isn't about generic tips — it's about specific actions that reveal what's making your site difficult to use and how to fix it. Our usability audit focuses on identifying the key issues that affect how comfortably users interact with your site. We run a detailed analysis of your interface, navigation, and site functionality, pointing out the areas that need improvement. The result: a more intuitive site where users can easily accomplish their goals.

UX consulting is the next step after the audit. Our UX consultants help you implement the findings in the most effective way, factoring in your business and technical requirements. We support you at every stage — from analysis through design to testing. Our consulting is designed to improve the quality of user experience, which translates directly into higher conversion rates and better business results.

Thousands of businesses have trusted our usability audits and UX consulting. We have over 700 positive Google reviews and 130+ on Clutch. See for yourself how our services can improve your site.

Need something more specific? Contact us — we'll create a custom audit scope tailored to your needs.

Audit checklist:

Navigation and site structure analysis

Conversion path evaluation

Form usability audit

Content structure and clarity analysis

CTA button functionality review

Accessibility assessment

404 error and redirect analysis

UX best practices compliance check

Mobile usability testing

Identification of distracting elements

Core Web Vitals compliance check

Data analysis from GA4, Hotjar, and Clarity

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Spis treści

• What you get from a UX audit

• UX audit before launching an ad campaign

• UX audit as SEO support

• What's included in a UX audit

• FAQ

Website UX Audit — Real Benefits and Actions

A UX usability audit is a detailed analysis of user experience on your website, designed to improve usability and navigation. During the audit, we check page load times, how easily users find information, and how well the site adapts to mobile devices. What exactly is a usability audit, why does it matter, and why should you run one before launching any marketing campaigns? Our audit identifies issues that may be hurting conversions and highlights areas for improvement so users can navigate your site without friction.

Our UX consulting can help you implement audit findings and make changes that improve the quality of your site. UX consulting isn't just advice — it's concrete, tailored action. Watch the video below to see how a usability audit and UX consulting can improve your website.

What you get from a UX audit

Why Run a UX Audit?

Wondering why customers leave your site before completing a purchase? Before you spend another dollar on marketing to bring in new traffic, check whether your website is turning away the people who already found you. Often, a clunky site experience is the hidden barrier to sales. A UX audit is an investment that lets you pinpoint and remove those obstacles — which directly translates into higher sales and stronger customer loyalty. We have 25+ years of experience in marketing, operating since 1999, but we think like a modern startup — combining deep expertise with current knowledge and agility.

What you get from a UX audit:

A Concrete Action Plan That Lifts Sales and Conversions

Instead of vague suggestions and lengthy reports with no substance, our UX audit gives you a step-by-step action plan. We show you exactly what's holding back your sales and where money is leaking. Maybe it's a confusing checkout flow that makes users abandon their carts right before buying. Or a poorly placed contact form that nobody notices despite genuine interest in your offer. We identify those specific barriers and give you clear guidance on how to eliminate them. You stop guessing and start implementing changes that measurably lift your conversion rate. More orders and inquiries — without increasing your traffic budget. You simply get more out of what you already have.

Maximum Return on Every Dollar Invested

Every website change carries a cost and a risk of wasting budget on something that doesn't work. Our UX audit eliminates that risk. We don't guess what needs fixing — we analyze hard data on user behavior: where they click, where they get lost, and at which point they give up. Based on that, we recommend only the changes with a proven, measurable impact on conversions and ROI. Often, these aren't expensive overhauls. It's a moved button, a simplified form, a reordered checkout step. You invest only in what has the highest return potential — proven solutions instead of experiments.

A Website Perfectly Tailored to Your Customers

A UX audit gives you more than technical fixes — it gives you insight into what your customers actually think and feel. You learn what attracts them, what builds trust, and what makes them back out right before a purchase. You understand their motivations, doubts, and needs — everything that drives conversions. This isn't guesswork. It's analysis backed by real data: clicks, heatmaps, session recordings, and test results. Based on that, you can tailor your content, product descriptions, and calls to action in ways that actually resonate with your audience. The result: your site starts selling like your best salesperson — without needing extra ad budget.

Better User Experience That Builds Loyalty and Engagement

A single transaction isn't enough. A smooth, intuitive site builds positive experiences that compound over time. Happy customers don't just come back for more purchases — they become free brand ambassadors, recommending you to others. They share links, mention your brand in conversation, and leave reviews. Without additional spend, you gain new customers through the most powerful channel there is: word of mouth. That's how UX drives natural, stable, long-term growth. A UX audit is an investment in more than technical improvements — it's the foundation of loyalty, trust, and real organic growth.

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UX audit before launching an ad campaign

Get Your Site Ready Before Launching a Campaign

Planning a new campaign? Make sure your website is ready for it.

Our comprehensive UX analysis audits user journeys and identifies where your budget is being wasted. Instead of waiting for poor results, act proactively. We'll deliver a list of concrete recommendations that improve your visitors' experience and measurably increase your advertising ROI.

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What Does a UX Audit Cover?

Our UX audit focuses on the areas that matter most for your site's success.

What we check?

What it means?

Conversion path analysis

We check whether the user's journey to the key goal — a purchase. form submission. or inquiry — is simple and intuitive. We identify and eliminate barriers that cause drop-offs. maximizing conversions.

Information architecture audit

We analyze whether your site's structure is logical and whether navigation and category names are clear to users. We make sure every key piece of information is easy to find. which shortens decision time and builds trust.

Session recording analysis

We see your website through your users' eyes. By analyzing session recordings. we spot what grabs their attention. where they run into problems. and when they get frustrated. It's the most effective way to diagnose hidden barriers.

Mobile and responsiveness audit

We verify that your site is fully functional and easy to use on smartphones — where most users make decisions today. We check content readability. navigation ease. and overall intuitiveness on small screens.

Speed and performance audit

Every second of delay risks losing a customer. We identify technical bottlenecks — like unoptimized images and unnecessary scripts — that slow your site down. and recommend concrete fixes.

This is just a sample of what we analyze in a UX audit.

Want to learn the full scope? Get in touch.

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Who Is a Website UX Audit For?

Every element on your site should be working toward revenue. If it's not, you're losing money with every visit. A UX audit isn't a cost — it's an investment in higher conversions and better financial results.

Here's when a usability analysis makes the most sense:

Before building a new site or a redesign

Planning to build from scratch or overhaul your current site? An audit at the design stage helps you catch mistakes early and avoid costly fixes down the road.

When your site's performance is underwhelming

Low conversion rates or high cart abandonment are clear signals that users are running into problems. A UX audit will diagnose the root cause and point to specific solutions.

Before launching a major marketing campaign

Investing in SEO or paid ads? A UX audit gives you confidence that your landing pages are ready to handle increased traffic and effectively turn visitors into leads or sales.

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UX Audit — One-Time or Ongoing

Which do you choose?

A UX audit doesn't have to be an ongoing service. We also offer one-time audits that let you analyze your entire site or focus on specific areas — like the cart, product page, or contact form. It's a flexible engagement model tailored to your needs.

Find out what needs fixing on your site — before your competitors do.

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UX audit as SEO support

SEO Isn't Enough. Invest in UX.

You're wasting your SEO results if your site is confusing or frustrating for users.

A UX audit fixes that — we identify the elements driving up your bounce rate and recommend changes that improve usability. Take care of real users so you can fully capitalize on your SEO investment.

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Specjaliści customer success w agencji Widoczni

Explore Our Other Audits for Websites and Stores

SEO Audit

Google Ads Audit

Meta Ads Audit

Allegro Ads Audit

Marketing Audit

E-Commerce UX Audit

What's included in a UX audit

Website and E-Commerce UX Audit — What We Analyze

You don't need to figure it all out on your own — we know where users get lost, what frustrates them, and what you can do to change it. Below you'll find the scope of our UX audit. You don't have to choose — we'll match the analysis to your goals and your site's current state. Our UX audit includes:

Information Architecture Audit

A critical part of any professional UX audit is the information architecture review. Our experienced team analyzes how information is organized on your website to make sure users can navigate it intuitively and without friction. We shorten the path from interest to decision, which directly impacts sales growth. We make sure every visitor can easily find what they need — boosting user satisfaction and conversion rates.

Conversion Path Analysis

Every website has a goal — convincing visitors to take a specific action. Our conversion path audit is a deep-dive analysis of the journey users take from landing on your site to completing that action, whether it's a purchase, sign-up, or form submission. Our experts examine which elements attract attention and which create barriers. We optimize every step so you can be confident you're guiding customers straight to conversion.

Session Recording Analysis

Our UX analysis isn't a copy-paste from marketing tools. We review session recordings on your site, which lets us see your website through your visitors' eyes. This method reveals what grabs attention and what causes problems or frustration. We analyze every movement, click, and scroll to understand exactly how users navigate your site. Our insights help you optimize for a more intuitive, user-friendly experience.

Content UX Audit

Our UX content review evaluates how well your site's content supports navigation, comprehension, and user interaction. We check whether content is tailored to your audience's needs, whether it's clear and engaging, and whether the layout — headings, sections, and information hierarchy — guides users through the page and supports their purchase decisions.

Layout and Visual Design Analysis

Your site's look has a major impact on how users perceive your brand and how easily they navigate. Does it feel outdated or modern? Our usability assessment of layout and visual elements answers whether the design is consistent and aesthetically coherent, and whether the arrangement of elements supports intuitive navigation. We evaluate color schemes, typography, use of white space, and responsiveness across devices. Our insights help you optimize your design to be visually appealing, functional, and user-friendly.

Form Analysis

Forms are the element that turns regular visitors into customers. Our UX audit examines every component — from the number and type of fields, to label readability, to the validation and submission process. The result: you identify and remove barriers that discourage users from completing forms. You increase your chances of capturing leads, inquiries, and sales without needing more traffic. Small changes that deliver real revenue.

Page Speed Audit

You can't afford to lose customers, and slow load times will absolutely cost you. As part of our UX audit, we analyze your site's speed to ensure maximum performance. We identify anything that could negatively impact load times. We focus on code optimization, image compression, server resources, and eliminating unnecessary scripts and files. Every second of delay can cost you a potential customer — make sure your site loads fast.

Mobile Usability Audit

In the era of smartphones, you can't afford a site that doesn't work properly on mobile. Our UX analysis checks how your site performs on different devices and what can be improved. We analyze responsive design, load speed, navigation ease, and element interactivity on small screens. We also verify that all site features are accessible and easy to use on mobile. This is a critical step to avoid losing users at the very first touchpoint with your brand.

Security Analysis

Your website's security is a priority that protects both your business and your users' data. Our security audit is a comprehensive analysis that identifies potential threats and vulnerabilities. We check whether your site uses the latest security protocols (like HTTPS), whether it's protected against DDoS attacks, SQL injection, and other threats. We also evaluate password policies, access management, and software updates. Our detailed reports and recommendations help you strengthen your site's defenses, ensuring safe transactions and user data protection.

CTA Analysis

Our UX audit also covers how your CTAs impact user engagement and conversions. You'll learn how to optimize your calls to action to improve your conversion rate. Our analysis includes: placement and visibility (are CTAs strategically positioned and easy to spot?), copy and language (is the text clear, compelling, and action-oriented?), design and color (does the CTA stand out from the rest of the page?), and consistency (are CTAs uniform across the site and aligned with your business goals?).

Technology Audit

Our UX experts conduct a detailed analysis of the technologies powering your website, evaluating whether they're current, aligned with best practices, and where there's room for optimization. We assess your CMS (up-to-date, secure, properly configured), hosting and server performance, front-end technologies (HTML, CSS, JavaScript — responsive, fast, standards-compliant), back-end technologies (programming languages, databases — scalable and efficient), and external integrations and APIs (running smoothly and securely).

FAQ

FAQ — Frequently Asked Questions About UX Audits

A UX audit is a detailed analysis of user experience on a website. The goal is to understand how users navigate your site, how easily they find the information they need, and how smoothly they complete key actions like purchases or sign-ups.

A UX audit improves your site's usability, increases user satisfaction, and lifts conversion metrics. It identifies problems that may be driving visitors away — making your marketing campaigns more effective and optimizing the purchase journey.

A UX audit identifies elements that turn users away — like complicated navigation or slow page loads. Fixing these issues makes it easier for users to take desired actions, which increases conversion rates and overall marketing effectiveness.

A UX audit focuses on user experience: ease of navigation, load times, and responsiveness. Its goal is improved usability, which affects satisfaction and conversions. An SEO audit focuses on optimizing your site for search engines: keywords, site structure, and technical factors that improve search visibility. Both are important — a site that's well-optimized for UX and SEO not only ranks higher in Google but also attracts and retains users.

A UX audit is for website owners, online stores, blogs, and apps that want to improve user experience. It's especially valuable for businesses seeing declining conversions, high cart abandonment, or elevated bounce rates. It's also critical for companies planning new marketing campaigns — an optimized site makes every campaign more effective.

A UX audit identifies issues that prevent users from navigating your site and completing actions. For example: cart abandonment (hidden shipping costs, overly complex checkout, lack of return info), low CTA clicks (poor visibility, vague copy, bad placement), form drop-offs (validation errors, too many fields, unclear purpose), and users not reaching key information (poor content layout, large text blocks, weak internal linking). Using session recordings, click maps, and user path analysis, the audit answers not just what's happening but why.

Yes — we can handle implementation too, from minor layout tweaks and content readability fixes to more complex visual and technical changes. We work with UX designers, developers, and graphic designers. If the audit reveals a need for form redesign, navigation overhaul, mobile optimization, or checkout path improvements, we can handle it end to end. Learn more about our UX services.

It depends on the size of your site and the scope of analysis. Typically, an audit takes anywhere from a few days to two weeks. During that time, we analyze all key elements — navigation, load times, content structure, mobile responsiveness, and other factors affecting user experience. After the audit, you receive a detailed report with recommendations and an optimization plan.

The cost depends primarily on the scope and complexity of your site. Pricing is set individually, factoring in: the number and types of pages analyzed, access to analytics data (GA4, Hotjar, Clarity), whether both desktop and mobile need analysis, and whether A/B testing or session recording analysis is included. Every quote starts with a short discovery call so we can match the audit scope to your real needs — no paying for analysis of elements that don't affect your goals.

Yes. After the audit, you'll receive a detailed report that clearly shows what needs fixing and why. It's not a dry list of bugs — it's a practical, organized breakdown of problems with concrete guidance on how to solve them. The report includes: descriptions of identified UX barriers (with explanations of how they affect user behavior), screenshots and examples from your site (so problems are easy to locate), step-by-step improvement proposals (so you know exactly what to implement, in what order, and why), and prioritized recommendations (critical, important, and suggested — so you can work in stages without overwhelming your team). If we use tools like Hotjar or Clarity, the report also includes click maps, session recordings, and screenshots illustrating real user issues. The report is written in plain language, free of unnecessary jargon. We can also walk you through it together if you need deeper explanations or implementation support.

We treat a professional UX audit as an investment in higher revenue, not a cost. The price of the process, while it may seem high upfront, pays for itself through increased inquiries, customers, and orders. Key pricing factors: site size (local vs. national scope), scope of user research and methods used, whether the service includes only the audit or additional work as well, industry and market specifics, localization and multilingual requirements, and timeline (shorter deadlines may increase costs due to higher resource intensity).

Our UX audit helps identify and solve key usability problems. You get concrete solutions that deliver real results. Low conversions: we find out why users visit but don't buy, identifying the most problematic purchase steps and recommending simplifications. Low engagement: we check interactivity, content personalization, navigation quality, and whether your content is valuable enough to keep users on the page. No marketing ROI: we verify whether your site matches the expectations set by your marketing campaigns, ensuring consistency between ad messaging and on-site experience. Low user trust: we check transparency, product information clarity, return policies, and trust-building elements like security badges, reviews, and contact details.

E-commerce audits are often more expensive than standard website audits. Key factors: store size and complexity (more categories, pages, and purchase functions = more comprehensive audit), scope of user research (interviews, surveys, usability testing — more participants and complex scenarios mean more accurate results but higher costs), depth of heuristic analysis (basic review for smaller stores vs. detailed analysis for larger, more advanced projects), and detail level of recommendations (simple suggestions are cheaper; detailed recommendations with examples and implementation plans require more expert involvement).

Step 1 — Business and needs analysis: we learn your goals, challenges, and expectations to tailor our actions for maximum effectiveness and ROI. Step 2 — E-commerce audit: we audit the store across conversion and user experience, examining the homepage, menu, category pages, product pages, and cart. Step 3 — Store optimization plan: based on our analysis, we create an optimization roadmap aligned with your goals and your customers' purchase journey. Step 4 — Conversion path analysis: using advanced analytics tools, we map user journeys and identify bottlenecks and drop-off points. Step 5 — Comprehensive report: you receive a full report from our usability and conversion specialist, covering hero sections, menus, CTAs, and the shopping cart page. Step 6 — Implementation support: need help implementing the changes? We'll handle the optimization process, overseen by our expert, so you avoid mistakes.

When you have high cart abandonment (many transactions not being completed — points to usability issues at checkout). When you have high traffic but low conversion rates (visitors aren't buying — your conversion paths may need work). When you're getting negative UX feedback from users (complaints about navigation or usability signal real problems our audit can diagnose and solve).

Nasz audyt UX dla e-commerce pozwoli Ci zidentyfikować słabe punkty i wprowadzić optymalizacje, które przekładają się na wyższe konwersje, większą satysfakcję klientów i wzrost zysków. Poznaj szczegółowy zakres naszych usług i dowiedz się, jak możemy wspomóc rozwój twojego biznesu e-commerce.

Audyt nawigacji i architektury informacji
W ramach audytu sklepu e-commerce skupiamy się na ocenie, jak łatwo klienci mogą znaleźć interesujące ich produkty oraz jak logicznie rozmieszczone są kategorie i podkategorie. Nasze zaawansowane metody analityczne pozwalają zidentyfikować wszelkie przeszkody i obszary, w których użytkownicy mogą się gubić lub zniechęcać bądź tracić zainteresowanie ofertą. Proponujemy konkretne zmiany, które uproszczą nawigację i poprawią strukturę strony, co nie tylko zwiększy zadowolenie klientów, ale również przełoży się na wyższy współczynnik konwersji i wzrost sprzedaży. Dzięki zoptymalizowanej nawigacji, Twoi klienci będą szybciej i łatwiej znajdować to, czego szukają, co przekłada się na lepsze wyniki biznesowe.

Audyt ścieżek konwersji
W ramach audytu ścieżek konwersji dla e-commerce skupiamy się na analizie całego procesu zakupowego od momentu wejścia użytkownika na stronę aż do finalizacji transakcji. Badamy każdy etap, aby zidentyfikować wszelkie przeszkody i punkty interakcji ze stroną, w których potencjalni klienci mogą zrezygnować z zakupu. Nasz zespół wykorzystuje zaawansowane narzędzia analityczne do mapowania ścieżek użytkowników, co pozwala nam na wykrycie problemów oraz zoptymalizowanie kluczowych punktów konwersji.

Analiza jakości i efektywności treści
Efektywna komunikacja z klientami to podstawa sukcesu każdego sklepu internetowego. W ramach naszej analizy jakości i efektywności treści oceniamy, jak Twoje treści wpływają na zaangażowanie użytkowników i decyzje zakupowe. Przeprowadzamy szczegółową ocenę wszystkich elementów treści – od opisów produktów, przez artykuły blogowe, po treści na stronach kategorii. Sprawdzamy, czy są one atrakcyjne, zrozumiałe i dostosowane do potrzeb Twojej grupy docelowej. Proponujemy konkretne zmiany, które poprawią jakość i efektywność komunikacji, co zwiększy zaufanie klientów i zachęci ich do dokonania zakupu.

Audyt szybkości strony sklepu
Szybka strona sklepu to podstawa efektów Twojego marketingu! W ramach audytu wykorzystujemy zaawansowane narzędzia do pomiaru czasu ładowania każdej strony oraz identyfikacji elementów, które mogą go spowalniać. Nasz zespół ekspertów proponuje konkretne rozwiązania techniczne i optymalizacyjne, które przyspieszą działanie Twojej strony. Poprawa szybkości ładowania ogranicza liczbę porzuconych koszyków, prowadzi do wzrostu satysfakcji użytkowników i lepszych pozycji w wynikach wyszukiwania, co bezpośrednio wpływa na wzrost ruchu i sprzedaży.

Analiza formularzy na stronie sklepu
W ramach audytu e-commerce szczegółowo analizujemy wszystkie formularze dostępne na Twojej stronie, takie jak rejestracja, logowanie, składanie zamówień czy zapisy do newslettera. Oceniamy ich przejrzystość, łatwość wypełnienia oraz intuicyjność. Sprawdzamy, czy formularze są zrozumiałe i przyjazne dla użytkowników, czy nie zawierają zbędnych pól oraz czy są odpowiednio zabezpieczone. W ten sposób zwiększamy liczbę wypełnionych formularzy i minimalizujemy frustrację użytkowników zmęczonych wypełnianiem wielu pól.

Audyt wewnętrznej wyszukiwarki
Chcąc zwiększyć skuteczność wewnętrznej wyszukiwarki, sprawdzamy, jak działa wyszukiwanie produktów w Twoim sklepie, czy jest intuicyjne i efektywne, a wyniki szybkie i trafne. Analizujemy, czy wyszukiwarka potrafi rozpoznawać i sugerować produkty nawet przy literówkach lub używaniu synonimów. Sprawdzamy również, czy wyniki są odpowiednio filtrowane i sortowane, aby użytkownicy mogli łatwo znaleźć interesujące ich produkty.

Analiza projektu graficznego i estetyki
Estetyka i projekt graficzny Twojej strony mają ogromny wpływ na postrzeganie marki i decyzje zakupowe klientów. W ramach audytu UX dla e-commerce oceniamy spójność wizualną, atrakcyjność oraz profesjonalizm wyglądu strony. Analizujemy, czy projekt graficzny jest zgodny z najnowszymi trendami i standardami UX, czy kolorystyka, typografia i układ elementów są odpowiednio dobrane. Dbamy o to, aby strona była nie tylko estetycznie przyjemna, ale również funkcjonalna i intuicyjna, co zwiększa zaangażowanie użytkowników i zachęca do zakupów.

Analiza CTA w audycie e-commerce
Analiza CTA obejmuje ocenę wszystkich wezwań do działania na Twojej stronie, takich jak przyciski "Dodaj do koszyka", "Kup teraz", "Zarejestruj się" czy "Skontaktuj się z nami". Sprawdzamy, czy są one widoczne, jasne i umieszczone w strategicznych miejscach, aby maksymalizować konwersje. Ocenie podlega również tekst użyty w CTA - czy jest przekonujący i zachęcający do działania. Optymalizujemy CTA, aby były bardziej efektywne, co zwiększa liczbę pożądanych działań podejmowanych przez użytkowników na Twojej stronie.

Audyt strony koszyka zakupowego i procesu finalizacji zamówienia
Strona koszyka zakupowego i proces realizacji transakcji to krytyczne punkty, mogące wpływać na Twoje biznesowe i finansowe być albo nie być. Wiedzą o tym nasi eksperci, dlatego przykładają szczególną uwagę do oceny tych elementów w audycie sklepu e-commerce. W ramach prowadzonych działań sprawdzamy, czy koszyk jest łatwy do zarządzania, czy użytkownicy mogą łatwo dodawać, usuwać i modyfikować produkty. Ocenie podlega również sam proces płatności - czy jest bezpieczny, szybki i wspiera różne metody płatności. Naszym celem jest minimalizacja porzuceń koszyka i zwiększenie liczby zakończonych transakcji poprzez usprawnienie tych kluczowych procesów.

Audyt bezpieczeństwa sklepu
Przeprowadzamy szczegółowy audyt bezpieczeństwa, który obejmuje ocenę zabezpieczeń na stronie, takich jak szyfrowanie danych (SSL), ochrona przed atakami typu SQL injection, cross-site scripting (XSS) i innymi zagrożeniami. Sprawdzamy również procedury związane z zarządzaniem danymi osobowymi, zgodność z RODO oraz innymi regulacjami prawnymi. Celem jest zapewnienie, że Twoja strona jest bezpieczna dla użytkowników, co buduje ich zaufanie i zwiększa skłonność do zakupów.

Analiza responsywności sklepu
Nie masz zamówień z urządzeń mobilnych, za to widzisz błędy w działaniu strony na tablecie czy smartfonie? Nasz audyt e-commerce sprawi, że raz na zawsze zapomnisz o problemach z mobilnością swojego sklepu. Sprawdzamy, czy strona jest w pełni responsywna, czy elementy interfejsu są odpowiednio skalowane i łatwe do obsługi na urządzeniach mobilnych. Analizujemy również błędy, które mogą wpływać na użyteczność strony, takie jak nieprawidłowo wyświetlane formularze, problemy z wyświetlaniem obrazów czy zbyt mała czcionka. Naszym celem jest eliminacja tych problemów, co przekłada się na lepsze doświadczenia użytkowników i zwiększenie wskaźników konwersji.

Analiza systemu rekomendacji produktów
W ramach analizy oceniamy, jak skutecznie system rekomendacji działa na Twojej stronie. Sprawdzamy, czy rekomendacje są trafne i spersonalizowane na podstawie historii przeglądania i zakupów użytkowników. Analizujemy, czy system potrafi skutecznie zwiększać średnią wartość koszyka poprzez up-selling i cross-selling. Optymalizujemy system rekomendacji, aby był bardziej efektywny, co przekłada się na większe zyski i lepsze doświadczenia zakupowe użytkowników.

Audyt wykorzystywanych technologii
Czy wiesz, że na skuteczność Twoich działań marketingowo-sprzedażowych wpływają także wykorzystywane technologie, wtyczki, integracje i platforma e-commerce? To dlatego w ramach audytu dla e-commerce sprawdzamy, czy aktualne rozwiązania technologiczne są optymalne i efektywne, czy spełniają potrzeby Twojego biznesu oraz czy są zgodne z najnowszymi standardami i trendami. Analizujemy wydajność i bezpieczeństwo systemów, identyfikujemy przestarzałe lub nieefektywne technologie i proponujemy nowoczesne, bardziej wydajne alternatywy. Naszym celem jest zapewnienie, że Twoje narzędzia technologiczne wspierają skalowalność, elastyczność i bezpieczeństwo Twojego sklepu, co przekłada się na lepsze doświadczenia użytkowników i większe zyski.

Audyt UX dla sklepów internetowych to bardzo ważny element budowania strategii rozwoju biznesu oraz fundament podejmowania decyzji marketingowych. Zobacz, co zyskujesz przeprowadzając badanie użyteczności sklepu internetowego:

Wzrost współczynnika konwersji
Redukcja liczby porzuconych koszyków
Wzrost średniej wartości zamówienia
Poprawa satysfakcji i lojalności klientów
Optymalizacja kosztów operacyjnych
Skrócenie procesu zakupowego

Navigation and information architecture (how easily customers find products, how logically categories are organized), conversion paths (every step from site entry to purchase completion), content quality and effectiveness (how content impacts engagement and purchase decisions), site speed (load time measurement and bottleneck identification), form usability (registration, login, ordering, newsletter sign-up), internal search engine (search accuracy, synonym handling, filtering and sorting), graphic design and aesthetics (visual consistency, alignment with UX trends, color and typography), CTA analysis (visibility, placement, copy, and design of all calls to action), shopping cart and checkout (ease of cart management, payment security, and payment method support), security (SSL encryption, protection against attacks, GDPR compliance), responsiveness (full functionality and usability on mobile devices), product recommendation system (relevance, personalization, upselling and cross-selling effectiveness), and technology stack (CMS, hosting, front-end, back-end, integrations, and API performance).

An e-commerce UX audit is a critical part of building a growth strategy and a foundation for marketing decisions. What you get: higher conversion rates, reduced cart abandonment, higher average order value, improved customer satisfaction and loyalty, optimized operational costs, and a shorter purchase process.

5 Most Common UX Mistakes on Websites

A website is more than a pretty design. If it doesn't work from the user's perspective, it doesn't work at all. Even the best-ranked site won't deliver results if visitors can't navigate it, don't know where to click, or leave within seconds.

What kills user experience most often? Here are 5 UX mistakes that regularly appear on websites and cost you real money.

Users want to move through your site quickly and without thinking. If they have to hunt for the menu, click multiple times to find a product, or get lost in too many tabs — they leave. Common issues: overly complex menus, unclear tab labels, and missing mobile navigation. Good navigation takes users exactly where they want to go — without frustration or unnecessary clicks.

Contact forms, newsletter sign-ups, and checkout — these are decision moments. If users have to fill out 15 fields, the form won't get completed. Typical mistakes: requiring unnecessary data, no step-by-step breakdown for longer forms, and unclear error messages. A form should be simple, fast, and work on mobile. Fewer clicks = higher conversion.

In many industries, over 70% of traffic comes from mobile devices. Yet we still see sites that only look good on desktop. Common problems: misaligned buttons, hard-to-tap elements, tiny fonts, and broken mobile menus. If a user has to zoom in or scroll sideways — they won't come back. UX audits frequently reveal that the mobile version is the primary driver of conversion drops.

A CTA is the element that moves the user forward. Unfortunately, it's often too small, poorly worded, or missing entirely. Common mistakes: generic copy like "Learn more," CTAs placed too low on the page, and buttons that don't stand out visually. An effective CTA is specific, visible, and addresses a real user need. Good UX means a clear path to action.

A page packed with text, flashing banners, pop-ups, and full-resolution images is a UX nightmare. Users don't know where to focus, and load times skyrocket. What to avoid: long text blocks without breaks, missing headings and sections, and images weighing several MBs. Better experience comes from shorter, well-structured content and lightweight, optimized graphics. The faster a page loads and guides the eye — the better.

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